Here at Studio 11, recording and producing the mixtape is what we do day in and day out. It’s an everyday occurrence, kind of like tea-bagging and the pudding dip, but that’s another story for another day. Over the last 17 years, we have recorded, mixed, and mastered close to 2000 different mixtapes for various rappers from Chicago and abroad. The writing is actually on our walls (come see for yourself). You’ll find that we have way more than a lot experience in the whole mixtape game. One thing that all this collective experience has taught us, it takes more than a well-produced mixtape to be heard. It takes a concerted effort from the artist, his or her manager, friends, family and even the fans. Here in this blog, we’ll discuss 5 detailed steps to producing, marketing, and promoting your mixtape so you can obtain the best and most impactful response out of its release.
Find The Right Studio
The first step on the journey of putting out a mixtape is finding a good studio in which to record your mixtape in. It’s important to find a studio that you are comfortable recording in, who understands your vision, and produces amazing sounding records. Always try and find out as much as you can when looking for a studio to record in. Who has worked in the studio before, what is the quality of the sound the studio produces, what is the speed of their workflow. Once you have found a studio you like and reserved the time you need, make sure that you come fully prepared. Write your rhymes at home to the music you are planning on recording to. Make sure all the lyrics you’ve written are memorized and well rehearsed before you arrive at the studio. Before you get to the studio, double check that you have all your beats with you in the best quality and format possible. It’s also important to have a back up plan just in case whatever device you brought your beats on such as a hard drive or cd doesn’t work.
Get A Good Mix and Master
After all the songs have been recorded, the next step in the mixtape journey is the process of mixing and mastering. To simply put it, mixing is defined as the process by which multiple sounds are combined into one or more channels. In the process, the source signals’ level, frequency content, dynamics, and panoramic position are manipulated and effects such as reverb may be added. This practical, aesthetic, or otherwise creative treatment is done in order to produce a mix that is more appealing to listeners. Always make sure your mixtape is cleaned up and mixed by a professional engineer who is experienced and knows what he or she is doing. Make sure that the sound is clear and crisp and that the sound levels are balanced throughout your mixtape.
Hire A Graphic Artist
When hiring a graphic artist to design your mixtape cover, make sure they understand your music and brand and that they can bring your ideas to life. Also be sure that they can bring forth their own creative cover ideas that will represent you and your mixtape effectively. So, with that being said, here are three tips to consider when hiring a graphic artist to design your mixtape:
–Versatility: When choosing a graphic artist, make sure that they are versatile, creative, and have a wide range of design skills. The main thing is you want someone who can convey your individuality and the themes and messages of your music, not someone who has a pre-designed approach to designing mixtape covers.
–Track Record: Request to see work they’ve done in the past. Additionally, when you’re hiring for services, such as PR, marketing, or website design, check track records too.
–Professionalism: We know that the hip-hop/rap industry can be a little casual, but business is business. Make sure you have a timeline for the design job and ask that the graphic artist is being consistent and communicating effectively with you throughout the design process.
Use Social Media to Promote Your Mixtape Release
–Engage: Follow other hip-hop artists, both established and up-and-coming, who have similar followers and fan bases. Additionally, follow DJs and other hip-hop influencers’, such as hip-hop editors, bloggers, etc. Keep track of who’s talking about you.
–Fan Promotion: Constantly engage with your fans and include them on your journey. For example, you can ask fans for opinions regarding the title of your mixtape, which track to promote, mixtape cover art, etc. Join their conversations; don’t just always flood them with links pertaining to your music.
–Plan: Plan an overall strategy so you do not get distracted from the main goal.
Find a DJ
When starting out, especially if it’s your first mixtape, don’t just look for DJ’s who are established to play your music. Go out and find Djs who are up-and-coming and who will truly believe in your music. The more Dj’s that have it, the more chances your mixtape will have to be heard. Power of the masses!
This list covers the overall basics. However, it is important to mention the viability of building your fan base prior to releasing your mixtape. Creating anticipation and hype prior to the release helps bring mystique and excitement to you as an artist and to the release as a whole. Don’t be cheeky, create that buzz!
All the best with your mixtape release!